Power Up: Logo and Brand Identity
A logotype and brand identity for the company Power Up energy bars. Power Up's mission is as follows: "Our food will be made with sustainable, organic ingredients; baked with clean renewable energy; packed in environmentally friendly packaging; and delivered by transportation that does not pollute." Given Power Up's unity with the natural world, I aimed to create a brand that emphasized oneness with nature and the empowerment that accompanies that lifestyle.
A project for Graphic Design II at MassArt.