TuitionTrack is a full-service resource that strives to educate, assist, and empower students and families dealing with student loans.
We aim to help families make informed choices about choosing colleges, loans, and payment plans, and help them stay on top of their financial situation once they start back paying loans.
Student debt is a constantly growing issue with increasing severity
Financial problems often occur because of poor loan choices
Staying current on payments is crucial to avoid deliquency and default
TuitionTrack strives to educate people about debt issues without depressing or scaring them. And the visual identity aims to accomplish this same goal.
The form combines elements of what TuitionTrack stands for: the circles are a nod to coins and the issue of money, the grid structure symbolizes organization, and the light, airy composition represents taking the stress out of paying for college.
amount has increased
amount has decreased
amount is constant
For use in headlines, titles, and small captions.
For use in body copy and pullquotes.
These typefaces were chosen and paired because they both reflect the feel of the brand. The light, curved shapes of the letters mirror the rounded edges of the logo, and fit with the lighthearted nature of the brand.
C51 M6 Y30 K0
C51 M0 Y99 K0
C100 M88 Y31 K20
C75 M30 Y29 K1
C13 M0 Y24 K0
For use in print and web applications to illustrate and highlight points.