TuitionTrack is a full-service resource that strives to educate, assist, and empower students and families dealing with student loans.
We aim to help families make informed choices about choosing colleges, loans, and payment plans, and help them stay on top of their financial situation once they start back paying loans.
Student debt is a constantly growing issue with increasing severity
Financial problems often occur because of poor loan choices
Staying current on payments is crucial to avoid deliquency and default
TuitionTrack strives to educate people about debt issues without depressing or scaring them. And the visual identity aims to accomplish this same goal.
The form combines elements of what TuitionTrack stands for: the circles are a nod to coins and the issue of money, the grid structure symbolizes organization, and the light, airy composition represents taking the stress out of paying for college.
Changes yearly according to student debt data in the United States.
Changes monthly according to the user's own student debt progress.
amount has increased
amount has decreased
amount is constant
For one-color print applications.
For grayscale printing and one-color print applications.
For any print or digital use referencing the "myTuitionTrack" program.
For use in digital and print applications when vertical space restrictions necessitate.
For use only in digital applications when user is logged into account.
For digital or print use when it exists in a context that references the company.
For use in headlines, titles, and small captions.
For use in body copy and pullquotes.
These typefaces were chosen and paired because they both reflect the feel of the brand. The light, curved shapes of the letters mirror the rounded edges of the logo, and fit with the lighthearted nature of the brand.
Carefree Blue
C51 M6 Y30 K0
#7cc0b9
Campus Quad
C51 M0 Y99 K0
#8bc53f
Independence
C100 M88 Y31 K20
#1f3668
Bright Horizon
C75 M30 Y29 K1
#3f90a5
Money Green
C13 M0 Y24 K0
#dfedcc
Clean Slate
C58 M49 Y47 K15
#6d6e70
For use in print and web applications to illustrate and highlight points.
